DaWire

Everywhere we go, it seems that advertisements are progressively invading our public and private spaces. We are constantly being bombarded with messages trying to persuade us to consume a certain product or brand. Billboards hovering over crowded highways are a perfect example of this effort in mass consumption.[...]

When I saw Catherine Matos Olivo’s work for the first time at the 2nd San Juan Poligraphic Triennial, it did not immediately grab my attention. I was strolling through the room looking at the different works displayed, when I caught a quick glimpse of several postcards of photographs neatly placed on a shelf. Not only did I not know it was her work, since the tag with her name was not placed on the wall, but what I saw did not instantly provoke a reaction within myself.[...]